As a seasoned creative/design director with over two decades of agency experience, I pride myself in being very hands on and thrive in fast paced settings. Crafting innovative solutions that not only visually 'drop the mic', but solve real problems for real people. My career spans leading global teams, building ground breaking products, and collaborating across multiple industries to deliver award winning digital products, design systems, and creative experiences. As well as designing up countless digital solutions, I also have a print backgoround and enjoy a cheeky hack day or giving a talk too!
My portfolio reflects a passion for transforming ideas into tangible, impactful outcomes. Whether guiding startups to disrupt industries, helping world leading brands with direction or reminding people that designing for the user is all you need to do. I approach every challenge with a commitment to excellence, detailed orientated design, and a focus on user-centric innovation.
My leadership/mentoring style is approachable and hands off, while that may sound distant, I believe in letting people discover for themselves and like to steer and guide rather than hand-hold. I find this empowers teams with the confidence to explore a solution when needed without the 'art director hover'. This paired with maintaining the confidence and clarity to communicate with stakeholders and executives on a level that reassures design thinking and the path chosen.
Over the years I’ve had the privilege of working with over 15 car brands, including Audi, Fiat, Chrysler, and VW, on projects that spanned digital platforms, TV advertisments, and interactive experiences. Leading digital and design initiatives for Audi and Vanguard across EMEA and the Americas further honed my ability to navigate complex, global landscapes. Along the way, I’ve earned a few awards like The Drum Award and delivered talks on design innovation, sharing insights with peers and collaborators worldwide at guest agencies.
For the last decade, I’ve been immersed in digital product solutions at a leading global agency, Somo. We sold to CI&T in 2021 where I currently act as their Deign Director for EMEA. Beyond my professional work, I channel my creative energy into photography, video games, painting, and even woodworking and renovation projects (I built a studio in Lockdown and it's still somehow standing). A lifelong maker, I find a heap of joy in bringing anything to life, whether it’s helping my partner build costumes with intricate LED work, or somehow doing an art battle in a Bristol bar.
Driven by a passion for creativity and an absolute need to make things, I strive to inspire confidence in those I work with; designers, product owners, and CEOs alike. I’m always eager to explore how my experience and perspective can shape the next big idea or the odd deck too... lets be honest we're never escaping Power Point.
